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Discover a New Edge with Pied Piper's Internet Lead Effectiveness
In the dynamic environment of powersports sales, the ability to connect with customers online is a crucial necessity. Fran O'Hagan steps into the spotlight in this episode, revealing the latest breakthroughs from Pied Piper's recent Internet Lead Effectiveness (ILE) Reports.
Here's what to expect:
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The Importance of Being First...and Best: Discover the steps measured to making your digital interactions as compelling as the open road
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Expert Insights to Action: The latest ILE Report unveils the dramatic shifts in consumer behavior and dealership performance. Understanding these changes is critical for adapting and thriving.
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Pathway to Excellence: Equipped with these insights, we lay out actionable strategies for dealerships. Here's a hint: Consistency in your digital approach isn't just beneficial; it's crucial.
Ready to master the methods that will elevate your dealership to the forefront of the industry? Tune in now!
Episode Chapters:
00:00 Overview & Introductions
03:55 About Pied Piper
07:22 Customer Expectations and Industry Insights
12:15 What does Pied Piper measure?
14:07 The Importance of Tech Audits
21:25 Lead Submit vs Lead Response
22:48 Recent ILE Reports
28:52 Response Times: 3 Levels of Dealerships
37:27 What's the Impact?
40:02 Data Clarity
46:24 A Tip from Fran: Consistency in Process is Key
48:32 Adapt to Your Customer